Since our earliest stories, the spoiled rich girl has served as a universally understood symbol for all the worst character flaws of the wealthy and powerful.įrances Stevens: “Money handles most people.” And since she’s one of the only wealthy characters, these defects of her personality can be read as a commentary on the upper class as a whole. Veronica: “Look at us, throwing money away on bejeweled eggs like we’re a family of Russian oligarchs when there are people in this town who can’t even afford their medical bills.” 2x9Īll her worst traits-her shallowness, selfishness, and general snobbishness-are understood as a consequence of Veronica’s wealth. As Bart Beaty writes in his book, Twelve-Cent Archie, “Veronica’s atypicality is… a function of class privilege in a fictional world in which class otherwise does not exist.” Veronica is so defined by her wealth because she is one of very few characters in the Archie universe for whom wealth is even a factor. Since her introduction in Archie Comics in 1942, Veronica Lodge has been depicted as a posh, arrogant rich princess. Veronica: “I did this for me, Daddy.” 3x21īetty Cooper (to Veronica): “Spoiled rich girl: check, major Daddy issues: check.” 2x18 Here’s our Take on how Riverdale’s Veronica Lodge represents the spoiled rich girl character type reimagined for a modern “Check Your Privilege” era-one who seeks to use her privilege for good, rather than for herself, and for whom entitlement is a potential form of empowerment.
Veronica: “I’m back to being the shallow, toxic rich bitch who ruins everything in her path, which is unfortunate.” 1x2īut it also reveals this character’s unique ability to dismantle that system. Ultimately, Veronica’s journey toward self-improvement exposes the system that has long created and corrupted spoiled rich girls like her, Veronica 2.0 demonstrates the need for the privileged woman to adapt to a society that’s far less likely to tolerate her indulgence and arrogance. Veronica: “I’m going scorched earth on these privileged, despicable miscreants.” 1x3 Today there’s an ever-growing pressure to “check your privilege” -to be self-aware of the disproportionate advantages that money and status can provide.
#VERONICA LODGE COMIC UPDATE#
Riverdale’s decision to update Veronica reflects our culture’s shifting attitudes towards wealth and inequality. Veronica: “I made a pact with myself to use this as an opportunity to become maybe hopefully a better version of myself.” 1x1 But while the Archie Comics character is content to remain a bratty princess, the Veronica of the CW’s update, Riverdale, decides it’s time to make a change. Like other archetypal rich girls, Veronica is selfish, shallow and believes that other people are beneath her because of her wealth. And when necessary, I break them.” - Riverdale, 1x3Īrchie Comics’ Veronica Lodge is the classic spoiled rich girl. Veronica Lodge: “I don’t follow rules, I make them. So what’s so different about her Riverdale update? How does Veronica deal with her entitlement and reinvent herself in our “Check Your Privilege” era? Archie Comics’ Veronica Lodge is the classic spoiled rich girl.
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